BRANDING: FIELDGLASS SOFTWARE
Branding | Website | Interactive Sales Presentation | Trade Ads
Fieldglass is the creator of InSite; a robust, collaborative, web-based application used by Fortune 500 companies to manage their human capital supply chain and services procurement. After reviewing the competitive landscape it was clear we needed to stay away from cliched pictures of smiling people. The people we meet at Fieldglass were all very smart, friendly and down-to-earth, which we felt needed to be reflected in their brand look-and-feel. We choose a sophisticated, yet friendly illustration style with bright “happy” colors. Everyone liked it so much, they painted their new offices with the same color palette. The personality of the look-and-feel was integrated into all marketing materials, creating a very unified and consistent brand.
Interactive Sales Presentation that works seamlessly with the website.
Print Advertising that more than doubled traffic to the trade show booth.
Comprehensive literature packet used as a presentation tool and sent to high-valued contacts.